Generosity: The Secret Ingredient to a Strong Personal Brand

When you hear the words “personal branding” you may think that it is all about YOU. Yes, your personal brand has to do with how others perceive you both online and in-person, but it also provides you an opportunity to be generous to others, and as a result, highlight your character, which can, in turn, positively impact your personal brand.

Generosity is one of the most effective yet often overlooked ways of strengthening your personal brand. It is perhaps the most powerful way to become known for all the right reasons, and it has a desirable byproduct: When you give to others, you build your confidence while lifting up those around you.

Check out The Collective Rising’s three easy tips below on how you can strengthen your personal brand through generosity.

1. Pay it forward.

Begin with mentorship. You may think that you need to be farther ahead in your career to be a mentor, but in fact, you have the power to offer advice and support to anyone at any level. Your experiences are unique to you, and by exhibiting a willingness to help your peers, colleagues, and others around you, you brand yourself as someone that is committed to the collective good.

2. Give thoughtful advice.

Listen to the concerns of your colleagues, employees, and others around you. Lend a thoughtful ear and encourage them to share their feelings. Provide thoughtful guidance and offer advice to help them get unstuck or increase their efficiency. Being a good listener is an exceptional trait that people recognize and appreciate.

3. Be thankful and express your gratitude.

Acknowledging value and effort is one of the best ways to go about building meaningful relationships. When you recognize someone’s success in front of others, you both reap additional benefits — they get an extra boost from being recognized in front of their peers and managers. At the same time, you demonstrate that you’re an appreciative and supportive team player. There are many ways you can express gratitude — pay someone a compliment in a meeting, shoutout a colleague’s accomplishment on social media, or provide an unsolicited LinkedIn recommendation.

To give is the gift that keeps on giving. While you shouldn’t do good deeds to improve your personal brand, there is no harm in acting and behaving generously as long as there are authentic intentions behind everything you do.

If you’re interested in learning more about how you can establish an authentic personal brand, please visit our Join Us page to learn more about The Collective Rising’s membership offerings.